https://www.billbritten.co.uk/about-why-how-what daily 0.75 2021-05-19 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596184466827-4B7ACCMINDA2KS1OGWXI/Matches.png Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596184567686-Q8ZVEX15DCTNXLX26M78/image-asset.png Why? How? What? - Client Testimonials Bill increased my confidence on the trade floor and has made my communications more productive, influential and enjoyable. I highly recommend his training. Pamela Munger Trading Analyst Phillips 66 Ltd https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596183320750-SMWG0YKYNZOSLIYYXCCR/Pink-Circle.png Why? How? What? - WHY? We spend a huge part of our waking lives at work so I believe we should enjoy what we do. People who are good at their jobs are happier and produce better work. So by upskilling yourself and the people in your organisation, everybody wins. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1615974102231-U7S8ZBP4GMXMNSZ9DYM4/Blue-Circle.png Why? How? What? - HOW? A significant part of most jobs involves communication and influencing others, whether it’s by presenting, through discussion or at meetings. My speciality is understanding the dynamics of interaction. In particular I am expert at identifying the small, subconscious behaviours through which we can build strong relationships and engage and influence others. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1597484160838-AIQMKYZKRUH4ZF68KT6V/Purple-Circle.png Why? How? What? - WHAT? I run small group workshops and coach people 1-2-1. I help individuals recognise what they do well and where the opportunities lie, giving personalised feedback, coaching and helping them rehearse new influencing behaviours in a confidential and no-risk environment. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600702369968-68QOMTXVHOQZH7PU3CMB/Blue-Circle.png Why? How? What? - HOW? A significant part of most jobs involves communication and influencing others, whether it’s by presenting, through discussion or at meetings. My speciality is understanding the dynamics of interaction. In particular I am expert at identifying the small, subconscious behaviours through which we can build strong relationships and engage and influence others. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600702237882-YTZUVJTHWCBLYFUWNXVR/Ethics-Circle.png Why? How? What? - Ethics We are at our most persuasive when we influence with integrity, rather than aiming to manipulate others. I love to work with organisations and companies whose products and practices benefit the world. I don’t work with those who do harm or worsen the climate crisis. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596183604218-0CIRUJW8VOS6Q1J5CG0E/Black-Circle.png Why? How? What? I work specifically in • presenting • personal impact • meeting skills https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596183675467-6CTYRZNN3SBGMXRPCCR5/Pencils.png Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969046266-F4E6RCYOHDYNJ2REJYS3/dk.jpg Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601649171407-4HQZQK9DJ0TKNSYEMMZT/actionaid.png Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619968858318-N7IZYVK9NUMA9AD31UTK/Skanska_logo.png Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601649174969-WTB4DXI56UBJBTHDOGBV/Spglobal.jpg Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601649172250-G82RKMRCD5Y1DE0VYEKD/brandwatch.png Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601649172243-KQZ8U3UCE3ZNVBSIO83D/Cerva1.jpg Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601649172699-MZF0Y36YVRBW6TF5E91N/greenpeace.png Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601649173217-FL5HHTTI5GFWMHYYAJ0Y/Lendlease.svg.png Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601649173244-8Q2NNM91C0AD8L39SSUN/nhs.jpg Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601649174651-IB807ALOTIZTIG66VQDV/ual.png Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601649175637-C1HGYYZ29DR2CAOIZ0DP/urbanise.png Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601649175504-EOY1IEU46K16H15CFLW0/vetoquinol.png Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969046275-KOYBH084NC93ET0FK7GX/dysruptLabs_gradient.png Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969046779-QMQOTFRSL136KPVZF8XH/elanco.jpg Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969056606-CFIR8F0N7B2FU8HIX2NP/sunrise.jpg Why? How? What? https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969046788-255XGDL56M4PUJ1JOTVW/glyndebourne.jpg Why? How? What? https://www.billbritten.co.uk/presenting daily 0.75 2025-08-28 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186734471-TAT49NJ411USPFROTI1Z/Flowers.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting - Client Testimonials “This workshop is a must for anyone that is looking to improve their public speaking. Bill did a wonderful job. From the start to the finish all members of the workshop were engaged; not an easy undertaking over an eight hour period.” Mike McCafferty Associate Editor US NGL, Platts Global https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596185319748-416O2EHGHJQ8402O3BVX/Yellow-Circle.png Presenting - Content Many presenters struggle to fully identify the core of what they want to communicate. What do you want your audience to do as a result of hearing you speak? What is the action you want them to take? And how do you want them to feel? After all, emotion influences people’s behaviour far more effectively than logic. (Ever known you should do something - perhaps ring someone you find scary - and found endless reasons to put it off?) https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600705409065-96IPTXRICB4YVZ33ICXF/Bill-cartoons_Vector-v2.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596185528065-1FWY0Q3DQPAI94097RK9/Black-Circle.png Presenting - …delivery… There’s no right way of giving a presentation. But there are techniques that enhance your credibility and help your message land and stick. Many of the same skills apply both in-the-room and virtually, but there are also specific adjustments needed to make the most of online presentations. I carefully tailor the content of each group workshop or coaching session to the specific needs of the individual(s), reinforcing their existing strengths and identifying small changes that will have a big impact. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600704946643-ADCC5E4VF0CQYWZ3VSGR/Presenting-2.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596185608544-KEVVILU291P1NT8QC36O/Pink-Circle.png Presenting - …and rehearsal We then practise these new techniques in a supportive, no-risk process of rehearsal and feedback. This is where my experience directing top actors really comes into its own. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596185319748-416O2EHGHJQ8402O3BVX/Yellow-Circle.png Presenting - Storytelling 9 of the 10 most watched TEDTalks contain stories and they are a fantastic way of really making your communication impactful and memorable. Read more… https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/8f5f4880-7c08-4bfb-a01e-1533b4cb4632/storytelling.jpg Presenting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600708114690-UHDV6GE1KZI7570E7F7M/presentingpage.jpg Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186576383-A2BPM8SGJSU0Q82ATQII/Bullet.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969288734-K3OQZOFNYS2HPU89PTRQ/Skanska_logo.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555398418-JJ527L93B12LTO6KUZ2X/Spglobal.jpg Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555397829-6GC1WY6N4AR4TJT3P2CU/greenpeace.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969271775-JS6XBN6S56VTWCU2HP9N/dk.jpg Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555398287-RKNZQV67IICNGNFC90NB/nhs.jpg Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555396341-2JSPT44EJ8GW7C1HP16M/actionaid.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555396898-WI4ZKAMZFL6SNAKPISEL/brandwatch.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555397428-S3CUKG8EKFCQWCZGFLW5/Cerva1.jpg Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555398031-51PMKYIWR4KEPBY9TD7L/Lendlease.svg.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969278142-IA2R854SLIT7NP19M02N/glyndebourne.jpg Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555398853-3N47T7ZAF3Y70AGBPJP8/ual.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555399477-B4YQ0UE4CIGABCQQSVMI/urbanise.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555399870-OS4SOESI3CSSV06UQ667/vetoquinol.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969295805-7DGQESB9V18I9015FJ56/sunrise.jpg Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969568451-CW6HAFDY5Q3RWWWJC8VA/dysruptLabs_gradient.png Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969574373-T09ZK90GV9A8JNO83NLH/elanco.jpg Presenting https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601405741538-32K5VXFRVVC4E7X43LIF/Meetings_Zoom.png Presenting Cartoons by the brilliant Simon Pearsall pearsallcartoons.com https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596185251443-7DMYAGTFT6D5XE1KINTY/Pink-Circle.png Presenting - The virtual presentation The additional challenges of presenting via a webcam create traps for the unwary and opportunities for those who can master the medium. Click here for a 90” summary of three top tips for setting up your webcam and lighting. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “Bill vastly improved how my colleagues and I can appeal to an audience and get our points across. He zeroed in on the small changes we could make to greatly improve our public speaking, and in two – intense! – days coached us on how to apply these in real-life situations.” Dan Walker Smith Group Head of External Communications, ED&F Man https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “Bill worked with our whole Senior Leadership Team ahead of our staff conference. Even our best performers were helped to deliver at a higher level. However good you are Bill will add that "special something" to make all the difference.” Richard Miller Chief Executive, Action Aid UK https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “Under Bill’s inspirational coaching a group of senior managers transformed their presentational skills and found a confidence and swagger they perhaps didn’t know they had.” Mark Pilling Vice-President, Publishing & Conferences at FlightGlobal (part of DVV Media International) https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “Bill is easily the best presentation skills trainer I have worked with. Whatever the presentation setting, Bill provides a wealth of practical tips and advice to improve the effectiveness of your message. If you want to improve your presentation skills, just call Bill.” Matt Coombs Director, S&P Global Platts https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “Fantastically valuable. Bill's presentation session really built up my confidence and assisted me in understanding how to unlock my skills that are relevant to presenting and harness nerves.” Noemie Cavaillon-Ram Contracts Manager at London College of Fashion https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “This workshop is a must for anyone that is looking to improve their public speaking. Bill did a wonderful job. From the start to the finish all members of the workshop were engaged; not an easy undertaking over a eight hour period.” Mike McCafferty Associate Editor US NGL, Platts Global https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “Bill was superb. Would recommend this for any member of staff, even if they think they are good at presenting.“ Phil Aikman Senior campaigner, Greenpeace UK https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “Bill practices what he preaches: his courses are interesting, fun, instructive and extremely useful to anyone who needs to make presentations. If you need to get your message across to even a small audience, you need Bill Britten.” Jonathan Kingsman Founder and CEO, Kingsman https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “I found his advice challenging at just the right level: enough to give me pause to reflect on it, but not totally overwhelming. Any executive looking for growth in their presentation skills (whether one on one or with an audience) would do well to work with Bill.” Bill Rood Senior Director, Content Management, Penguin Random House https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “Bill is a fantastic presentation coach and has made a real difference to my confidence and delivery. He manages to get the very best out each individual and makes a challenging subject really enjoyable.” Lucy Wright Organisational Development Consultant at University of the Arts, London https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “Bill was 100% dedicated to make it very personal and specific to each of the participant’s needs. This is one of the very few presentation courses I have been on that will make a huge difference in both my professional and private life.” Jesper Ahrendsen Senior Digital Commercial Manager at Electronic Arts https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “Bill's engaging and thoughtful style of training brought out the best from everyone we put forward for training, from the most nervous speaker with relatively limited experience, all the way through to the most experienced, and perhaps even super-confident, presenters that we have.” Dave Ernsberger Global Head of Pricing and Market Insight, S&P Global Platts https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596186797539-JNM6XOQIOFRP0NFSRKHD/image-asset.png Presenting “In the past I've paid most attention to planning content for presentations, but Bill showed me how to make sure my delivery has far more impact. I now feel far more confident to allow my own personality to shine through when I'm presenting ideas and telling stories.” Alexandra Sedgwick Press Officer at Greenpeace UK https://www.billbritten.co.uk/personal-impact daily 0.75 2025-08-28 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596189081944-V55SKTDHZJBY5KBD0M06/Umbrellas.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596188871117-1ER7VST2JDGRV35PXIBV/image-asset.png Personal Impact “It was amazing to see the improvement in everyone over the 2 days, including myself. Bill was able to quickly recognise things that we initially didn't realise we were doing, or not doing so well. He coached us and gave plenty of tips how to improve our communication and have greater impact, while still being ourselves.” Nick Hobbs Programme Architect, Ernst & Young https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596187850962-80686TY7BJAAFHA1THB9/Feet.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596187692274-NW9V1P63UKBSLF96EOMW/Pink-Circle.png Personal Impact - The messenger is the message.. Consider how quickly you form an impression of people when you first meet them. Within a few seconds you get a sense of what they’re like as a person. And others do the same when they meet you. This impression will determine how they respond to you and your ideas. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601393685487-M035G6B5ZHMO4CD1G8WI/Shes-Impressive.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601970032502-GL9EBJDLYVH2UDKDBAJL/before-after.jpg Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596188177489-BB4XMG6APRYGTUSXO7D1/Navy-Circle.png Personal Impact - “I recently worked with Bill on a personal impact course and can't recommend him highly enough . He was incredibly adept at making people feel at their ease and also at pushing them outside of their comfort zones in a responsible and really effective way.” Sarah Roscoe Sales & Business Development Director Penguin Random House https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600708223726-CIOFY7OJ1E6YR9G4T8B8/personalimpact.jpg Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969408490-3ZN1OBOUFAEL26HHRSZ7/dk.jpg Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555548554-9KJ9GVRDBAZ5HND1N6H5/actionaid.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969420299-VWQ98TUV6JTYLLMJN89P/Skanska_logo.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555550744-PQNJSUBZQFL68ZTGO9X1/Spglobal.jpg Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555550235-ZASMQL6DG03E2BIWITGX/nhs.jpg Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555549095-AOPQK7KOD8O2R1IAPGE5/brandwatch.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555549221-H890NPKM83MTROBJBF4U/Cerva1.jpg Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555549653-SO3UH74R96A4YDTRY4H0/greenpeace.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555550134-E9ETDLCKVEZKV9Q2AX3L/Lendlease.svg.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969475993-AXD68XTADA3P7133RYSX/glyndebourne.jpg Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555551172-96VFIE82MHRTNFJMKGQ3/ual.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969469516-JHNAN0F9VXBG9JC8I7Y0/elanco.jpg Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555551298-9OIFHDKNUB40EQY73AS1/urbanise.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601555551653-D24FPYX2ZMSCUCDKF639/vetoquinol.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969413769-C7LQ40CIJ53GEK1SJFIX/dysruptLabs_gradient.png Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969425536-TBVNR66SSWFL9X9M7WQV/sunrise.jpg Personal Impact https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596188871117-1ER7VST2JDGRV35PXIBV/image-asset.png Personal Impact “It was amazing to see the improvement in everyone over the 2 days, including myself. Bill was able to quickly recognise things that we initially didn't realise we were doing, or not doing so well. He coached us and gave plenty of tips how to improve our communication and have greater impact, while still being ourselves.” Nick Hobbs Programme Architect, Ernst & Young https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596188871117-1ER7VST2JDGRV35PXIBV/image-asset.png Personal Impact “Have just completed a 2-hour online training on influencing people via Zoom/video conference. The training was brilliant. Bill is a fantastically engaging trainer and all three of us in the session identified and developed new skills we will use in our work.” Graham Gilby Senior Fundraising Manager at Greenpeace UK https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596188871117-1ER7VST2JDGRV35PXIBV/image-asset.png Personal Impact “After the course, I took on Bill as an Impact coach to give me guidance in becoming a better form of myself and progress to that next level. He has helped me develop skills to see reason and rationale of other people’s opinions and to overcome those barriers. Thanks for everything Bill”. ” Richard Stickler Senior Commercial Manager, Electronic Arts https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596188871117-1ER7VST2JDGRV35PXIBV/image-asset.png Personal Impact “Bill perfectly balanced the group and enabled each of us to work on specific, targeted areas for development. Bill demonstrated great sensitivity in his delivery and the group as a whole demonstrated significant progress in the two days under Bill's direction.” Emma Walsh Senior Manager, Ernst & Young https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596188871117-1ER7VST2JDGRV35PXIBV/image-asset.png Personal Impact “Bill was fantastic at delivering the impact and presence course for my company. This course had originally been designed to be undertaken in person but due to the current circumstances was run in 6 zoom sessions. I was skeptical about this approach but Bill's energy and adaptation left me feeling like I could not have gained much more from the face-to-face training.” Harshil Devalia Customer Quality Engineer, Parker Hannifin https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596188871117-1ER7VST2JDGRV35PXIBV/image-asset.png Personal Impact “Bill provided excellent coaching throughout and he was not afraid to give honest feedback which helped me a lot to learn and improve during this short space of time. Bill is passionate about his work and he is a great example of what he is teaching.” Ralitsa Slavova Group Reporting Accountant, ED&F Man https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596188871117-1ER7VST2JDGRV35PXIBV/image-asset.png Personal Impact “Without question Bill has enabled me to improve my technique and my confidence. Bill manages to get the very best out each individual and makes a challenging subject really enjoyable, he is both professional and approachable. Bill has obvious expertise, and I have found him a warm, supportive and motivating coach.” Lucy Wright OD Consultant, University of the Arts London. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596188871117-1ER7VST2JDGRV35PXIBV/image-asset.png Personal Impact “I really liked Bill's coaching techniques and his creativity. I was really impressed by the workshop and it is thanks to Bill - with his charisma and coaching and people skills - he really managed to bring the best out of all participants. Thank you Bill!” Iveta Koutna Research Project Manager, Source Global Research https://www.billbritten.co.uk/women-in-business daily 0.75 2021-01-08 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596191559316-J1Q1KFIF7Y6E4BVEBSYH/Ladder.png Women in Business https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600793224219-36CLP94NUQMFGNSJIE18/Navy+BG.png Women in Business “Bill softly cut right to the chase and in two hours of a one on one session gave me solid personalized points that I integrated immediately into public speaking, meetings and every day business conversations. Bill's training has increased my confidence on the trade floor and has made my communications more productive, influential and enjoyable.” Pamela Munger Energy Analyst https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1597855775548-SELL4IUHHJCI13F9DILB/Pink-Circle.png Women in Business - “It is the best and most useful training course I've ever attended. I wish I'd had the opportunity years ago. It has given me a real confidence boost and the advice given will make a real difference to me.” Fund Controller, Property investment Fund https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600792641795-BGO3H8ONJP4HW2BM3XWT/Women-in-Business.png Women in Business https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600793128546-2E8QMHAVV6TXZ4KG8AEP/womeninbusiness+copy.jpg Women in Business https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600793224219-36CLP94NUQMFGNSJIE18/Navy+BG.png Women in Business “Bill softly cut right to the chase and in two hours of a one on one session gave me solid personalized points that I integrated immediately into public speaking, meetings and every day business conversations. Bill's training has increased my confidence on the trade floor and has made my communications more productive, influential and enjoyable.” Pamela Munger Energy Analyst https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600793258285-1NQ9ZY18896JU24M41UE/Navy+BG.png Women in Business “He also helped me better understand some internal obstacles and bolstered my confidence. His feedback was always honest but delivered with sensitivity. The impact has been immediate and I’m so pleased I had the chance to work with Bill. I would unreservedly recommend him to any woman who wants to boost her impact in the workplace.” CLO Portfolio Manager Global Investment Management Company https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600793286272-6TE6UE85QLNAH85Q9M19/Navy+BG.png Women in Business “I was challenged and stretched in so many ways but thoroughly enjoyed the two days and took away lots from it! Bill was able to create an amazing atmosphere and was friendly and approachable throughout and provided invaluable feedback and insights. Thank you Bill!“ Nazmeen Uddin Senior Manager, Ernst & Young https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600793401652-HL35IYYPHE22043U50HP/Navy+BG.png Women in Business “Inspiring and effective are the first words that come to mind. I have had the privilege of having Bill as my coach for the past couple of months during which I have learnt a lot to say the least. Above all, I admired particularly Bill’s ability to convey new, improved ways of communication effectively, his attention to detail and his skill of reading between the lines.” VP Client Manager Global Property Investment Fund https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600793423881-3X0E1DF4LJCKNNU99NO4/Navy+BG.png Women in Business “Bill has a unique blend of astuteness, sincerity and directness. It didn’t take long for Bill to understand exactly what was driving each person on the course. He provided very honest, practical, and individually tailored feedback and suggestions, and always delivered this in a highly constructive and sensitive manner. Thank you very much Bill!” Andrea Cutinha Head of Operational Risk, ED&F Man https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600793451697-60LM6UMA2K504TWRS3ML/Navy+BG.png Women in Business “The course was brilliant and Bill provided a safe place to practice, learn and grow. All successes no matter how small were championed and Bill was fantastic at providing 1-2-1 coaching, feedback and encouragement. I continue to be inspired by the content covered and will take what I have learned into all aspects of my life going forward.” Nicola Hodgkinson Senior Engagement Manager, Capgemini https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596191740183-BBPB9NQ425WOSAJW7KGW/image-asset.png Women in Business “It is the best and most useful training course I've ever attended. I wish I'd had the opportunity years ago. It has given me a real confidence boost and the advice given will make a real difference to me.” Fund Controller Global Property Investment Fund https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596191740183-BBPB9NQ425WOSAJW7KGW/image-asset.png Women in Business “Bill brought the best out of the attendees. His sessions have wider reach than the subject matter in hand in that they enable individuals to understand body language, mindfulness and many other matters which transcend our work and personal lives.” Noemie Cavaillon-Ram Contracts Manager at London College of Fashion https://www.billbritten.co.uk/meetings daily 0.75 2022-07-18 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600708913569-B1HKFJDML7DXRFPILS3W/Meetings_shutterstock_154839731.jpg Meetings https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601055734060-QYBRBDUZUZX209CI4QVR/Navy+BG.png Meetings “Bill is a fantastic coach: He listens, monitors, takes one's perspective - and then poses intriguing questions rather than giving ready-made advices.” Dr. Tobias Winstel Digitale und Physische Medienprodukte Entwickeln und Verbreiten, Random House Deutschland https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601393826470-YPCIEY3BPYV5DLQLV7Y5/15-mins.png Meetings https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596189635383-49ASCXPO9GCM8WHHO86D/Meetings.png Meetings https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596189731675-Q4AATQS68SAAKR9E8Z7C/Blue+Circle.png Meetings “Bill softly cut right to the chase and in two hours of a one on one session gave me solid personalized points that I integrated immediately into public speaking, meetings and every day business conversations. Bill's training has increased my confidence on the trade floor and has made my communications more productive, influential and enjoyable. I highly recommend his training.” Pamela Munger, Energy Analyst https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600708833547-RM2OYTEH2VJRFPYAPY8Q/Meeting+copy.jpg Meetings https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601055734060-QYBRBDUZUZX209CI4QVR/Navy+BG.png Meetings “Bill is a fantastic coach: He listens, monitors, takes one's perspective - and then poses intriguing questions rather than giving ready-made advices.” Dr. Tobias Winstel Digitale und Physische Medienprodukte Entwickeln und Verbreiten, Random House Deutschland https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601055781063-UD9ADVTCC0T6AEHJ25YA/Navy+BG.png Meetings “Bill was fantastic, the seminar a blast. It was for three days and I could have go on for more days, if that would have been an option. Bill is very professional but has this very natural way of explain, lead, motivate and moderate things.” Thorsten Schwesig T-systems Intl https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601055757830-602BVOOS227ME2Q939UJ/Navy+BG.png Meetings “Bill has a great way of working with both groups and individuals; I would recommend him to anyone, except any of our rivals who should on no account even contemplate benefitting from his exceptional ability in this area.” Executive Director Business Development, Global Investment Management Company https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601055757830-602BVOOS227ME2Q939UJ/Navy+BG.png Meetings “I had the absolute pleasure to experience Bill leading a 3 day training course for our company. Bill was indeed outstanding in facilitating a suitable environment where everybody could express and develop very well and very fast.” Ingo Tschach Head of Market Analysis at ICIS https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601055757830-602BVOOS227ME2Q939UJ/Navy+BG.png Meetings “Bill is an excellent coach! His acting skills and his experience as a film director clearly make a difference. Bill manages to give you tools that you actually keep using after the coaching. Highly recommended!” Falko Brejla Senior Consultant, Roland Berger Gmbh https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601055757830-602BVOOS227ME2Q939UJ/Navy+BG.png Meetings “He is a very inspiring human. Bill is a class on its own and also filled with a good sense of British humor!” Marco Rinke Strategic Key Account Manager, Deutsche Telekom https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601055757830-602BVOOS227ME2Q939UJ/Navy+BG.png Meetings “Bill simply has a way he can reach out to you and make you understand and remember what he is transmitting. His knowledge on the subject was excellent and it really was a pleasure to have him as a coach” Adrian Vasile Operations Excellence Manager, Deutsche Telekom https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601055757830-602BVOOS227ME2Q939UJ/Navy+BG.png Meetings “Bill is a great observer and places tremendous interest in understanding the individual and customizing teaching content accordingly.” Zubin Sarkar Project Manager, Roland Berger, Oman. https://www.billbritten.co.uk/case-studies daily 0.75 2022-12-14 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596192583768-O1KYHI6LBTOFHS6N4L3Q/Ball.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596193116426-LRALC9FDZX39AOX861TR/Chess+Pieces.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596193396098-ZQ6AD45T8CBZWRNW37JN/Apples.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596193575090-ADQ8BEEX530VBB1191TG/Dominoes.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596193678049-K6GI3ZMY8ERG9JLFRH4Y/image-asset.png Case Studies - DAVOS Presentation The CEO of a price-reporting organisation wanted help preparing for an important speech at the World Economic Forum in Davos. Over the course of several 1-2-1 sessions we refined both the content of his presentation and his delivery, in particular bringing out his personal qualities of warmth and trustworthiness, which had previously been overshadowed by nerves and an over-reliance on data. The CEO in question is happy to offer a reference. Please let me know if you’d like to contact him directly. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596815310451-OHOLMKL57KUTBEPKN6XS/Navy-BG-alt.png Case Studies - ONLINE PRESENTATIONS The UK arm of Greenpeace needs its people to present ideas excellently, both internally and externally to donors and politicians. For several years I have run regular workshops to develop their organisational and individual ability to deliver compelling presentations that command attention and promote action. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1597487625073-ZMFIUGZY8NSFRXRDV9Y6/Navy-BG-alt+Lighter.png Case Studies “Have just completed a 2-hour online training on influencing people via Zoom/video conference. Specifically focused on building presentation skills of major donor fundraisers so we can maximise our impact via this increasingly important and popular medium. The training was brilliant. Bill is a fantastically engaging trainer and all three of us in the session identified and developed new skills we will use in our work. Highly recommended.” – Graham Gilby Senior Fundraising Manager, Greenpeace UK https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596192722469-G8KP0YJA9XQ9YUQ2MHOH/Blue-BG.png Case Studies - VIRTUAL PITCHING A global financial services firm had been very successful at pitching clients, but the move online, caused by COVID-19, was proving challenging, with normally-confident business development executives and portfolio managers struggling to engage investors in virtual calls. I ran a series of small group workshops for the entire team of 75, to help them master the soft skills that turn a conference call from a stilted information-download, to a rapport-building conversation, where they could win trust and establish strong personal relationships with clients. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596806973989-19TC2L8FU2RURW2CLXF4/Blue-BG+Lighter.png Case Studies “Great combination of practical tools that can be applied right away, coupled with some skills to practice and hone over time.” “I loved how Bill covered things that people seem to not always consider when joining a virtual meeting.” “Great and spot on feedback.” “Feedback on presentation skills was incredibly useful.” “Bill brings everything to life and gave lots of useful examples that made everything clearer.” “Bill is a great teacher / facilitator and covered all the key points. He is very observant as well and provides good feedback.” https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596192806307-4V04ML3T0C2LMC5F6AYI/Navy-BG-alt.png Case Studies - GRAVITAS Over the years I have worked with many women who have been seeking to develop their sense of authority and advance their careers. Very often I have been able to identify small, unconscious behaviours that were undermining others’ perceptions of them. I then helped them practise new ways of interacting that better communicated their status and expertise, and boosted their confidence. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596807112867-NTQ6G8CUSDVTHP6DUPPY/Navy-BG-alt+Lighter.png Case Studies “Bill has been fantastic at helping me develop greater gravitas. Over several 1-2-1 coaching sessions he calmly and supportively showed me numerous ways I could increase my presence and the sense of authority I create. Most were very practical things I was able to apply daily.” CLO Portfolio Manager, Global Investment Management Company https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596192763339-ZAOOD9SKDYVKBYT19OJU/Pink-BG.png Case Studies - COMPLIANCE TRAINING The asset management division of a major international bank was concerned that its compliance-training had become a tick-the-box exercise. The problem was that its in-house trainers were experts on compliance but not on running workshops. So I worked with the team over a period of months, to help them develop new ways of presenting information and engaging the bank’s employees, that led to much greater understanding of compliance principles and the importance of following internal procedures. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596807254557-0IYZM15UHXIV2OVHGWN8/Pink-BG+Lighter.png Case Studies “I think out of all the coaching, mentoring and skills sets I have been given, Bill’s coaching will prove to be invaluable to me and I know I will be putting this into practice throughout the remainder of my career. Thank you Bill, you have changed me personally for the better and as I write this, I have volunteered to carry out some senior management training with board members. I did not even skip a beat when I said I would do it.” – Hazel Guilder Head of Advisory Compliance and Regulatory Developments, Bank of Montreal UK https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596192834643-EPLX9HPI34WMONUOJQPQ/Yellow-BG.png Case Studies - PRODUCT DIFFERENTIATION The managers of a $25 billion investment fund were struggling to differentiate themselves from their competitors. So they asked me to help the business development and portfolio management team to refine both the messages and their delivery. In the course of several weeks throughout 2019, I worked with the team in New York to identify what truly differentiates their offering. My outside eye allowed me to draw out the best of their expertise, whilst also questioning assumptions and challenging their thinking where it risked getting bogged down by standard industry practice. I also helped them update the slide deck so it complemented the pitch. The result was a streamlined and cohesive product-offering centred on a single, compelling message, that became the heart of their marketing and pitching. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596807464320-PMYKRHVUELSESREXYKL5/Yellow-BG+Lighter.png Case Studies “Bill has been a terrific partner for us as we have been sharpening some of our fund offerings. He has challenged and encouraged the fund teams to refresh their presentations and helped them to improve their presentation skills. Always patient and kind yet firm and incisive.. I highly recommend him” Global Head of Business Development and Investor Relationship Management https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601641194369-94CT7GCCR0JMVS1Y6MXR/Spglobal.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601641193783-J4754RAV9BJ4QEW4J8IK/greenpeace.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969701848-OYMQHI5P385ZI57OAE9Q/Skanska_logo.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969693834-S22L2SYM1R6HILUH0ENT/dk.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1671042140595-1VTTG6NTK7GHJQR7R74Z/cvc-capital-partners-sicav-fis-s-a-logo-vector.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601641193327-V43FFDXHPJSOWTPP2V96/Cerva1.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601641192099-S4MXPMQ3T9BNLJ2K8A8E/actionaid.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601641193991-GPW3FLTWG5CXBNOC5Q43/Lendlease.svg.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969747026-RV8M74D022155YODO3D8/glyndebourne.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1671042229632-6GCKLZY7OVYCGYHJLNVL/bank-of-montreal-logo.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601641194127-MPK5H32F0J28PMJ64RG8/nhs.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601641192859-WVSFQ2SVPHEEY2HXL69F/brandwatch.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969766414-XX3HNICGJCQZ3TV54MOH/elanco.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601641194877-GGO32S983FF4XR06GI3F/ual.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601641195254-3D4OIG8TRIZACE3QQO8M/vetoquinol.png Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619969707254-OU6WTFFIERDO9SWOK4CJ/sunrise.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596192722469-G8KP0YJA9XQ9YUQ2MHOH/Blue-BG.png Case Studies - MANAGING NERVES A newly-promoted senior executive was called upon to give speeches and deliver town halls. But her nerves were so great that she could not even bring herself to attend a group workshop on presenting. Over the course of six sessions, we practised some core preparation techniques, in particular those enabling her to get off to a good start. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596807581132-35MI9MCSO2L1BDMMIB9F/Blue-BG+Lighter.png Case Studies - “Smashed it!” https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596192834643-EPLX9HPI34WMONUOJQPQ/Yellow-BG.png Case Studies - PRESENTATIONS The Senior Leadership Team of Action Aid UK wanted help preparing for an important staff conference. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596807627266-SOLZJS5DYJIV4KABTV90/Yellow-BG+Lighter.png Case Studies “Bill helped us craft our message and deliver it in a much more engaging and impactful way. He built our all round confidence to perform and deliver. As a result we had a much greater impact as a team and received brilliant feedback from colleagues.” – Richard Miller Executive Director, Action Aid UK https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596192763339-ZAOOD9SKDYVKBYT19OJU/Pink-BG.png Case Studies - CONCEPT TESTING The CEO of a well-funded start-up wanted to test his product ideas. So we spent three days with his top team, really drilling down into just why his product would appeal to customers. My role was to listen, challenge and summarise. To his enormous credit the CEO was very open to having everything questioned. The result was a much more robust understanding of what he was offering and how to go about marketing it. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596807696471-G16XBFIBWO9MSRZKKEB3/Pink-BG+Lighter.png Case Studies “In addition to his declared skill set in psychology, acting, writing and presentation, the surprise bonus with Bill was the depth and quality of his experience and understanding of business strategy. This amplified the value of his contribution to distilling and articulating our message. A phenomenal value proposition delivered by an absolute gentlemen. The iron fist in the velvet glove.“ – Karl Mattingley CEO Slowvoice https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596194190449-UHDQIDGABRPMU8YNN7Z7/Blue-BG.png Case Studies - ENGAGEMENT A CEO was concerned that the COVID-19 move to working online, risked isolation and disengagement for his people. So he asked me to deliver a 40 minute session at a meeting of the 90-strong Senior Leadership Team. I showed some of the data linking engagement and productivity and demonstrated various techniques they could use in both formal and informal interactions with their teams to foster engagement and make more human connections https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596807966880-OIA3ONDEYJQW0HGX652Z/Blue-BG+Lighter.png Case Studies “Thanks for the session yesterday, Martin and I have both received some great feedback from the attendees. Your presentation was inspiring and engaging and will help the leaders be more impactful in their meetings. I loved the part on the presentation slides – it’s so true you can’t read and listen. FYI, one of the team has asked if you could repeat the same session for their team.” – VP of People https://www.billbritten.co.uk/home daily 1.0 2025-08-28 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600702911760-U6GETZSPG3HVGRRGMTJC/whywhathow.jpg Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1603188571856-3U5A7IDX4LY5U9GQSFKP/image-asset.png Home - I can <strong>help you</strong> have... <em>more influence</em> https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596138420498-OPRJKENBQ1D681ZDVJJL/image-asset.png Home As someone who has attended numerous similar training programs throughout his corporate career, I can honestly say that Bill was the best instructor I have had. He was so engaging that I never felt the need to look at my watch or smart phone to see how much time had elapsed since the last break. Chad Beaupierre Forecast Redesign Director https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600702469258-ELP513NVK2J5THJPJ7KA/Bill-Britten-Hat.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596205479472-MI5R789D07U0VAPVU4ND/Pink-Circle.png Home - Over the last 25 years I have been on numerous sales training courses and this was by far the best I have ever attended. It was relevant, to-the-point and fun. It was also helped by the fact that Bill is a superb presenter. I can honestly say I probably learnt more in 8 hours that I have done in all the other courses put together! Stephen Ashby Senior territory manager, Vetoquinol https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1614627913381-9UDJZSZT5PA2GSGD0W7B/th-1.jpg Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601553931143-55ZCBN05WT74PFBICLN7/greenpeace.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1619968582341-9V0EY0WX117XD5K1CA00/Skanska_logo.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601553931931-I66YFYX35D3UVUCVXZ9D/Spglobal.jpg Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1671042140595-1VTTG6NTK7GHJQR7R74Z/cvc-capital-partners-sicav-fis-s-a-logo-vector.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601554334242-OV0PLKXII2P5TWUSLYRX/brandwatch.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601554664980-740TZZK4HGQRNC1O79NN/Cerva.jpg Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601554982547-LGHXQPS8I1NWAOLK71LV/1200px-Logo_Login_Lendlease.svg.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601553931691-H27V5A0V7VKSDVHX06RH/nhs.jpg Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1671042229632-6GCKLZY7OVYCGYHJLNVL/bank-of-montreal-logo.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601553932429-CD6SQ36V23YLN8J5WNEL/ual.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601553932837-4UBIQ9M9QX3NW4CJ6TEW/vetoquinol.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1614628184736-U4RKYO6P8QGQLEDBMK1S/th-2.jpg Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1614628433938-1MDKE80C5FDLKXGEW43M/th-3.jpg Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1614629154655-765DNMPO9D3VD8LS4VWX/th-4.jpg Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601553929580-1AGEMPUY97XEJL0B9L6G/actionaid.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1599934778351-NB66OL9VUEPQ9X8PZJXY/Bill-Britten-Book_plus.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1597153084646-RN38IFILI2ZK2RIMXJUM/Book-Emotional-Intelligence.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1597153208406-WD6QRYFRHZ6TB01Z0YUU/Book-Thinking-Fast-and-Slow.png Home https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1603188571856-3U5A7IDX4LY5U9GQSFKP/image-asset.png Home - I can <strong>help you</strong> have... <em>more influence</em> https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1603188521821-LNZXQNUVBFC1W4QQM8OT/Slide-2.png Home - I can <strong>help you</strong> be... <em>more effective</em> https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600273570883-I5E19JHWSIKCZ6GNXVY6/Navy+BG.png Home “This was the best training course I attended in my professional career. Thank you very much for this, Bill.” Ingo Tschach Head of Market Analysis at ICIS https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600273871426-Z6XX6XUNCNCV4SHN9KYI/Navy+BG.png Home “This was the best training course that I have ever attended, and a large part of that was down to Bill's personal impact and dedication.” Emma Walsh Senior Manager, Ernst & Young https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600273898394-DRTUG5KP1H569JSWSYZA/Navy+BG.png Home “I think this training has been genuinely life-changing for me!” Alexandra Sedgwick Press Office, Greenpeace UK https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600273921711-P5K8FMC00Q7IUJRWL1XN/Navy+BG.png Home “I have seen dramatic positive changes in people I work with including myself.” Hazel Guilder Head of Advisory Compliance and Regulatory Developments, Bank of Montreal UK https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600273946342-1QR28M2A2CYKJ6MMPGQF/Navy+BG.png Home “I can confidently say that this was the most affective, and effective training course I have ever attended.“ Andrew Harmel Law Head of the UK Java Team, Capgemini https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600274678219-FXR8U5L9P7RJR70SWT9X/Navy+BG.png Home “We all agreed that this was the best leadership training that we have had. Thank you Bill!” Nick Hobbs Programme Architect, Ernst & Young https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600274678219-FXR8U5L9P7RJR70SWT9X/Navy+BG.png Home “As someone who has attended numerous similar training programs throughout his corporate career, I can honestly say that Bill was the best instructor I have had.” Chad Beaupierre Forecast Redesign Director https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604434820440-M78OFKN4XAHG7ODR05SA/Navy+BG.png Home “One of the best seminars I ever visited! Thank you, Bill!” Katharina Schug Leiterin Partner Strategy & Development, T-mobile https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604434832510-S7IL1TPPPUV94A2L65U9/Navy+BG.png Home “Bill's attention to detail was immaculate and his dedication and enthusiasm was evident from first minute to last. This was the course that suddenly made everything ‘click’.” Richard Lee Advisor, Ernst & Young https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604434880215-C66OIW4X9379PS6X9AOL/Navy+BG.png Home “His wide work, life experiences and friendly approach are making him easy to go to person. One of the best trainings I have ever attended.” Anastasis Vlad Mogos Innovation, Product Management / Owner, Deutsche Telekom https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604434885260-QCX8EIX3UYDFDD4T8JZG/Navy+BG.png Home “Bill was the perfect facilitator. Warm, engaging and a master of the content. I learned a huge amount working with him in just a few days.” Nick Goddard Business Development Director, Ernst & Young https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604436393440-Y09UPIZHM8N33Q7KAXP6/Navy+BG.png Home “This was one of the best educations I had so far.” Tihana Komadina CRM and Life Cycle Manager, Magenta Telekom, Austria https://www.billbritten.co.uk/blog daily 0.75 2024-02-19 https://www.billbritten.co.uk/blog/status-and-systems-1-and-2 monthly 0.5 2020-10-02 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601240286656-36ML0E1E3QYS52D4MMBH/Blog%231statusv2.jpg Blog - 1. Raising your status https://www.billbritten.co.uk/blog/1-a-status-and-systems-1-and-2 monthly 0.5 2020-10-01 https://www.billbritten.co.uk/blog/leaning-in monthly 0.5 2020-10-02 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601240624770-3PR0ODB13WW38CIOV8HG/BLOG%232leanin_a.jpg Blog - 2. Leaning In https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601240715870-VMOZ6U31JP62ZATMKM7R/BLOG%232leanin_b.jpg Blog - 2. Leaning In https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601240812049-YG50A7Z7K99O3V5G3U3T/BLOG%232leanin_c.jpg Blog - 2. Leaning In https://www.billbritten.co.uk/blog/space-and-collateral monthly 0.5 2024-01-31 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601240985148-D94YQUXBH0LH1H0K11EA/Screenshot+2020-09-27+at+22.08.48.png Blog - 3. Space is power https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601241211442-343O9BAJCUVGG7EMAWB8/Screenshot+2020-09-27+at+22.09.08.png Blog - 3. Space is power https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601241082259-7PKJBKSE2DNVGJMR6NIL/Screenshot+2020-09-27+at+22.09.18.png Blog - 3. Space is power https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601241318650-G36DIMC8OLREYPRLQ539/Screenshot+2020-09-27+at+22.09.30.png Blog - 3. Space is power https://www.billbritten.co.uk/blog/eye-contact monthly 0.5 2020-10-01 https://www.billbritten.co.uk/blog/leaning-in-part-2 monthly 0.5 2020-10-01 https://www.billbritten.co.uk/blog/leaning-out monthly 0.5 2020-09-30 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601241653395-A9QJW296HSA3CAB6CYPQ/BLOG%236Leaningout_a.jpg Blog - 6. Leaning out https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601241687160-91MQW6TRIILYTYHFZ0OH/BLOG%236Leaningout_b.jpg Blog - 6. Leaning out https://www.billbritten.co.uk/blog/seating-position monthly 0.5 2020-09-30 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601241843992-UPK515G4PZ8TJJAP45CZ/BLOG%237Seatingposition_2.jpg Blog - 7. Seating Position https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601241958782-CJBMSJIUS0SZQV3S2QXV/BLOG%237Seatingposition_1.jpg Blog - 7. Seating Position https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601242039240-ZRYNG2UVOF3ANGUXGB0A/BLOG%237Seatingposition_3.jpg Blog - 7. Seating Position https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601242124710-E7NIOFYZLUC1Q0LJJ49S/BLOG%237Seatingposition_4.jpg Blog - 7. Seating Position https://www.billbritten.co.uk/blog/making-your-own-space monthly 0.5 2020-09-30 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601242238506-F9Y7GQ4XH1PA6XVR32TB/BLOG%238MAKEYOUROWNSPACE.jpg Blog - 8. Making Your Own Space https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601242301017-36H9URQSR9MOZLZZPLFX/BLOG%238MAKEYOUROWNSPACE_2.jpg Blog - 8. Making Your Own Space https://www.billbritten.co.uk/blog/9-examples-from-real-meetings monthly 0.5 2020-09-30 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601242536742-YVC9H9NA3RJKLHW88NZF/BLOG%232leanin_c.jpg Blog - 9. Examples from real meetings https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601242610431-WRVPZLQYW69QUIRYFKMD/BLOG-%239-EXAMPLES-FROM-REAL-MEETINGS_2.jpg Blog - 9. Examples from real meetings https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601242691179-8O917WG9I4KUF09JCCHA/BLOG-%239-EXAMPLES-FROM-REAL-MEETINGS_3.jpg Blog - 9. Examples from real meetings https://www.billbritten.co.uk/blog/interruptions monthly 0.5 2024-01-22 https://www.billbritten.co.uk/blog/animation monthly 0.5 2024-01-22 https://www.billbritten.co.uk/blog/clutter monthly 0.5 2020-09-30 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601242777601-B5P0VUCJECVA9AKTG4VD/BLOG-%2312-CLUTTER_1.jpg Blog - 12. Clutter https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601242799120-TM794HYEHORKH0HNO3YE/BLOG-%2312-CLUTTER_2.jpg Blog - 12. Clutter https://www.billbritten.co.uk/blog/remote-meetings-part-1 monthly 0.5 2020-09-30 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601243014167-KVYT6MW27ATRQX8TA999/Blog+%2313+remote+presenting_3.jpg Blog - 13. Remote Meetings Part 1 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601242973141-NR1DAQZAZ5TB1XE01EB0/Blog+%2313+remote+presenting_1.jpg Blog - 13. Remote Meetings Part 1 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601242986412-NO4JM70Q01AD839YEH48/Blog+%2313+remote+presenting_2.jpg Blog - 13. Remote Meetings Part 1 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601243547604-0CNUCIV3XEA289ZCJZQF/Blog+%2313+remote+presenting_4.jpg Blog - 13. 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Storytelling for Influence part iv - Make it stand out Photo by Linus Sandvide on Unsplash https://www.billbritten.co.uk/trust daily 0.75 2025-01-16 https://www.billbritten.co.uk/trust/trust-and-persuasion monthly 0.5 2025-01-16 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/2ab8ed5f-3b74-49d8-9145-63555d7f5736/trust+kids+on+step+Photo+by+Rachel+on+Unsplash.jpg Trust and persuasion - Trust and persuasion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.billbritten.co.uk/contact daily 0.75 2020-11-19 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601544770422-CVE5SEDWW0U55YLQD393/_MG_7061+warm+smile+cropped.jpg Contact https://www.billbritten.co.uk/learning-resources daily 0.75 2020-11-19 https://www.billbritten.co.uk/banner daily 0.75 2020-08-06 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1596713040113-5MWIUIH1TXAGUDM4XT3F/Asset+1.png Banner https://www.billbritten.co.uk/podcasts daily 0.75 2024-08-14 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/39dced02-14fe-403e-8ea3-8ae7968fa425/diary+of+CEO.jpg Podcasts - DIARY OF A CEO Steven Bartlett, of Dragon’s Den fame, interviewing a wide range of people. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601549340697-AU9VCNS3MFTFRQNAZU83/freakonomics.png Podcasts - FREAKONOMICS Consistently intelligent podcasts by Stephen Dubner, co-author of the book Freakonomics https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601549075929-PK3FKAQI3W648HYSH17J/image002.png Podcasts - EAT SLEEP WORK REPEAT Podcast about making the workplace better. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1627234984282-LDKX72C0JCRVH8DS33F8/1400-hbr-ideacast-lg.jpg Podcasts - HBR IDEA CAST Exactly what you’d expect from the Harvard Business Review - intelligent, concise and usually topical https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601549452673-Q2QHZ7ZGHRDMQCYLGJZK/image003.jpg Podcasts - DESERT ISLAND DISCS I like this classic programme, especially the ones hosted by Kirsty Young https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601549425197-Y12ZL3IAZU9XW54HD8JG/image001.png Podcasts - YOU ARE NOT SO SMART Exploration of current psychological research into how we make decisions, mostly laying bare how little we are in conscious control of what we do. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1611678034884-TYHWHC0IAPRVLK5BZTP3/p090dn1f.jpg Podcasts - REITH LECTURES 2020 Former governor of the Bank of England, Mark Carney, on the way we have prioritised value, meaning price, at the expense of values, meaning what’s important. https://www.billbritten.co.uk/books daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/e979fa7e-8b3d-4d80-b1d9-83de379d7f19/supremacy+image.jpeg Books - Supremacy By Parmy Olson The history of the race to develop AGI and how initial idealism got squashed by ego and the profit motive. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/79bf2b2e-3f14-46e0-9850-9cc60786092f/belonging.jpeg Books - Belonging By Owen Eastwood A deeply insightful book about team dynamics and high performance. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/41223c2c-b5ad-4d60-8822-1a15cad65271/1909872-1560133722646-bacf30296b23c.jpg Books - Start with why By Simon Sinek A book-length elaboration on Sinek’s massively popular TED talk. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/63c10e95-d48e-4b93-9426-e5847b3b9c24/insanely+simple.jpg Books - Insanely simple By Ken Segall Subtitled ‘The obsession the drives Apple’s success’ this is about the principles that guided Steve Jobs as he built Apple https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/684aa807-6ff1-4c2e-bfe1-5a35081cd055/not+the+end+of+the+world.jpg Books - Not the end of the world A book of hope amidst the gloom. Data scientist and senior researcher at Oxford, Hannah Ritchie looks at the facts of humanity’s response to the climate crisis and concludes that things are much better than we think they are. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601459947909-8BPHDPWPZ6OJWGB9HF7S/Behave.jpg Books - Behave - The Biology of Humans at Our Best and Worst A masterwork by Robert Sapolsky, professor of biology, neurology and neurological sciences at Stanford. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604310954066-59QJFI0L8PNMS0J7MPV8/book.jpg Books - Messengers 8 ways to get heard by Stephen Martin & Joseph Marks “The messenger is the message” is the mantra of the authors, behavioural scientists from Colombia University and UCL. They examine the qualities that not only make people make us listen to some people and not others, but also form a large part of whether we accept the message itself. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/25f3f93d-7bb6-4fbc-93dd-b00daa37f09a/the+trusted+advisor.jpg Books - The Trusted Advisor By David Maister, Charles Green and Robert Galford The trusted advisor is someone a client turns to for wise counse, including in areas outside their specialist subject. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/3855b070-fc71-440f-9288-da464a29b701/image_file__05568.1740343693.webp Books - 12 Bytes: How artificial intelligence will change the way we live and love Great AI primer by the novelist Jeanette Winterson. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/2b4ba8f7-48db-4fb0-b0dc-7fa888318b34/The+coming+wave+image.webp Books - The Coming Wave By Mustafa Suleyman with Michael Bhaskar Suleyman is a techno-enthusiast and right at the forefront of AI development. But as he says “"If you're not a little bit afraid at this moment, then you're not paying attention." https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1614594403537-AMR7K836U11642L6N1WT/factfulness.jpg Books - Factfulness Ten reasons we’re wrong about the world – and why things are better than you think by Hans Rosling. A timely and highly readable account of why facts are so important. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601459470744-WRSQNTHQ51Y07KV0UHVS/THinkingfast.jpg Books - Thinking, Fast and Slow The daddy of behavioural science, Nobel-prize winner Daniel Kahneman walks through 25 years of research into how we make decisions. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600788564630-PJ4G8R8US33WJ9JLJPUE/9781847941398.jpg Books - Doughnut Economics Kate Raworth, an economist with positions at both Oxford and Cambridge, puts forward an argument for replacing GDP as a measure of economic success with a model that respects both the planet and its people https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/0e999748-9cfe-47fc-b355-b22e36b640bb/1322645521-06790100.jpg Books - Bounce A thoughtful book by the reliably thoughtful Matthew Syed about the relationship between ability and hard work. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/e86d8dd3-d3b6-4809-b8af-fab0892b9463/Influence.jpg Books - Influence: the psychology of persuasion By Robert Cialdini A classic which spells out the seven primary levers of influence https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1609950677327-QNMAPG9DUO0SVEJPLZXC/th-1.jpg Books - What we think about when we try not to think about Global Warming Norwegian academic Per Espen Stoknes details the five psychological mechanisms we use to avoid confronting the facts about global warming and how these can be mitigated. A really important book for anyone concerned about the climate crisis and frustrated by people’s reluctance to engage with it. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601889891641-QTINZAECEEB7SNXUE6H0/Drive.jpg Books - Drive Dan Pink explores the relationship between motivation and performance. https://www.billbritten.co.uk/ted-talks daily 0.75 2023-07-19 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1627149283087-0S6XXUJHOEUNH31PB3K4/atul+gawande+image.jpg TED Talks - WANT TO GET GOOD AT SOMETHING? GET A COACH Atul Gawande A great example of how to use story within presentations. Gawande makes a persuasive argument for the importance of lifelong learning and the value that a coach can bring. You won’t be surprised to learn that I wholeheartedly agree with him. WARNING: This talk uses graphic imagery of newborn babies that could be upsetting. 16 mins https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1627147516544-VL4AP3C0PTBCIU4XANQG/kateraworth_2018-embed-06a0f1a8218bdaaf1fa8f426a73cbc0f78c594c7.jpg TED Talks - WHY ECONOMIC GROWTH IS THE WRONG OBJECTIVE Kate Raworth An economist with positions at both Oxford and Cambridge, Raworth is the author of ‘Doughnut Economics’ in which she argues that we need to rethink global economics to meet the twin challenges of the climate emergency and making sure all people have an acceptable minimum. She’s a good speaker with a really important message. 16 mins https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1627148755148-MI26QSNJD79IJGZEBLIU/sugatra+mistra+image.jpg TED Talks - ‘KNOWING IS OBSOLETE’ Sugatra Mistra An inspiring talk arguing that the education system is designed to produce cogs in a bureaucratic and administrative machine which is no longer how the world works. Instead we should harness the natural curiosity of children to power their learning. 22 mins https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601890898394-G7JG9IANMSCNWZE9U6KA/Hansrosling.jpg TED Talks - THE BEST STATS YOU’VE EVER SEEN Hans Rosling The late, great global-health expert and statistician extraordiniare. Highly entertaining and absorbing education about the distribution of wealth, health and other fundamentals across the world, with some real surprises. Really challenged my notions of how the rest of the world lives 19 mins https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1627148470031-KU2LJLTPRX9JLJJ6R2B2/keith+chen+image.jpg TED Talks - COULD YOUR LANGUAGE AFFECT YOUR SAVINGS BEHAVIOUR? Keith Chen Chen’s research suggests that the way languages are constructed affects how we think about the future and therefore how we behave in relation to it. An intriguing premise and a really good example of how to present data in an engaging and accessible way 12 mins https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601461434109-PT1MQ0V9LYCQ9PYXNZH4/monica.jpg TED Talks - THE PRICE OF SHAME Monica Lewinsky A superb talk from a surprising source. Technically it’s brilliant in its structure, pacing, engagement, clarity, use of pauses, etc. But it’s also thoughtful, vulnerable, angry, moving, reflective and impassioned. It reminds you that the reason Lewinsky was close to the president in the first place was because she is exceptionally smart and an interesting thinker. 22 mins https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601460714902-S0EM4SZK0CRFYPPRBP63/TED1.jpg TED Talks - HOW GREAT LEADERS INSPIRE ACTION Simon Sinek Sinek’s Golden Circle places ‘why?’ at the heart of everything. He comes from a marketing background and it shows, but his mantra “people don’t buy what you do, they buy why you do it” holds true for leaders as much as advertisers. It’s a brilliant, low-fi articulation of a brilliant idea, even if his delivery is slightly annoying. There’s a book too. 18 mins https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601891243800-TRIHDA013A6GZGWOJCUQ/dan.jpg TED Talks - THE PUZZLE OF MOTIVATION Dan Pink Research shows that when a task involves creative or analytical thinking, paying people more actually worsens their performance. Pink contrasts the extrinsic motivation of reward/punishment with intrinsic motivation – people’s innate desire to do things well, to learn and to have autonomy - all of which offer much more powerful incentives. TBH I find his delivery a little irritating. If you do too, you might prefer this RS Animate version where an artist draws whilst he speaks 18 mins https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1627222242515-7KDBKUIXVLYKUS2Q1UVM/ken+robinson.jpeg TED Talks - DO SCHOOLS KILL CREATIVITY? Ken Robinson The single most watched TED talk of all time on the need for creativity and how our education system stifles it. Thought-provoking, profound, compassionate and very funny. 19 mins https://www.billbritten.co.uk/from-stage-to-screen daily 0.75 2021-06-19 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1602055446180-5RH2TEWVOXX3OZV66RH8/01_Billbrittenbook_Fromstagetoscreen.jpg From Stage to Screen https://www.billbritten.co.uk/site-credits daily 0.75 2020-09-28 https://www.billbritten.co.uk/podcast-eat-sleep-work-repeat daily 0.75 2024-06-28 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/038ee9b2-4f28-4f2f-81c7-7fd8fc23363e/human-connection.jpg Podcasts Eat Sleep Work Repeat - HUMAN CONNECTION Interview with evolutionary psychologist Professor Robin Dunbar. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/30a8c936-7274-4c20-b072-9939c9f89df3/benjamin-child-0sT9YhNgSEs-unsplash-1544x930.jpg Podcasts Eat Sleep Work Repeat - WORKPLACE CULTURE: BEING NICE IS NOT ENOUGH Interview with Zeynep Ton, Turkish-American professor of Operation Management at MIT Sloan School of Management. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1622130528305-B356U2EJ1XBE6ALC6SH9/1495639489_rutger_bregman.jpg Podcasts Eat Sleep Work Repeat - INTERVIEW WITH RUTGER BREGMAN Rutger Bregman https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601383241703-4P411JPQRE83IC2L4AE1/4-Day-Revolution-1494x904.png Podcasts Eat Sleep Work Repeat - THE 4 DAY WEEK Really interesting interview with Andrew Barnes, a CEO who took his company to 4 day working, without cutting salaries. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604326804925-GE8HTW3BXSNMINZL0F68/psycho.png Podcasts Eat Sleep Work Repeat - DIVERSITY AND CREATIVE THINKING Superb podcast about the value of diversity in improving team performance. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601383393384-Q976F64M6VC0TFY1GHIU/legobrain-1500x904.png Podcasts Eat Sleep Work Repeat - PSYCHOLOGICAL SAFETY Interview with Neuropower, a company that applies neuroscience to work, about resilience. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604309011969-M7Q24T2KQEE12P3QC9PZ/office.jpg Podcasts Eat Sleep Work Repeat - THE VALUE OF AN OFFICE Interview with Antony Slumbers, described as a ‘visionary thinker on real estate’, about what offices of the future might be like. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604308884936-8XR46J1D9RMN6XTHGFOY/selfother.png Podcasts Eat Sleep Work Repeat - THE SELF/OTHER OVERLAP Two parts. The first is an interview with Emma Cohen, Associate Professor of Cognitive Anthropology at Oxford, about how people’s performance changes when in a team. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604309390085-CN8U1GPPNRC8VB0LT25F/eatsleep.jpg Podcasts Eat Sleep Work Repeat - MESSENGERS 8 ways to get heard Interview with the two behavioural scientists who wrote the book Messengers – 8 ways to get heard. https://www.billbritten.co.uk/podcasts-you-are-not-so-smart daily 0.75 2024-08-12 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1609941801998-EMSJAR4HP97PIRYJRDLS/th-2.jpg Podcasts You are not so smart - OVERCOMING RESISTANCE Interview with the brilliant Norwegian academic, Per Espen Stoknes, who answers the question why, after so many years of overwhelming evidence, so many people either don't believe in global warming or don't see it as urgent. He details the psychological defence mechanisms we use to avoid uncomfortable news and how communicators can bypass them. Full of deep insight, not only about the climate crisis, but how to frame arguments generally to minimise resistance. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601379692392-XLWGONAUXC3WD4A49GL4/fiyah.jpg Podcasts You are not so smart - THE BACKFIRE EFFECT The last of a series of 4 podcasts on ‘the backfire effect’. If you present people with evidence that disproves something they passionately believe in, it often serves to reinforce their existing belief. For example if you present scientific evidence that the MMR vaccine does not cause autism to people who believe it does, some of them actually become less likely to vaccinate their children than if they had never seen the evidence in the first place. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601384121186-YSBU1Q0OL6V5G0GSZYUE/conventionw.jpg Podcasts You are not so smart - TRIBAL PSYCHOLOGY Fascinating, and slightly scary, research into the impact of the need for belonging on our reasoning. “We would rather be accepted by the group, than right”. It links to a whole load of other ideas and phenomena like confirmation bias and motivated reasoning. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601383826954-S2MJ084C4H5TFGZGGY58/two-paths.jpg Podcasts You are not so smart - THE ELABORATION LIKELIHOOD MODEL Why compelling arguments work well in some cases and fail and others. If people give full attention to an argument, such that they mentally engage in complex consideration of it, they may well be persuaded. If not, they are likely to accept or reject on the basis of other things, unrelated to logic, like the credibility or attractiveness of the person putting the argument. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601383993783-0W0YNXGV8OZJ4Q9AV26P/cropped-pluralistic.jpg Podcasts You are not so smart - PLURALISTIC IGNORANCE A fancy name for the phenomenon whereby nobody thinks something is a good idea, but everybody thinks everybody else thinks it’s a good idea. The result is that everybody endorses it, despite their private misgivings. Not only is history littered with horrendous examples of this on a mass scale, but most organisations suffer from it. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1622738558734-7LD1YZVR21XQD46EVZ67/ON+BEING+CERTAIN+BOOK.jpg Podcasts You are not so smart - ON BEING CERTAIN Interview with Robert Burton, neuroscientist and author of ‘On Being Certain: Believing You Are Right Even When You're Not’. He argues that the feeling of certainty is just that - a feeling - rather than something that can be changed using logic and evidence. https://www.billbritten.co.uk/podcasts-desert-island-discs daily 0.75 2024-01-22 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601385803850-NKO6EYUYW6ZIR6XHPMEF/p07p4x28.jpg Podcasts Desert Island Discs - Sabrina Cohen-Hatton, Cohen-Hatton is a firefighter and writer. This episode is not directly work-related but is one of the very best Desert Island Discs podcasts featuring an extraordinary woman with extraordinary resilience, determination and lack of bitterness. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/2b93f850-0995-4c77-868f-d51092acc591/1580152056593.jpg Podcasts Desert Island Discs - Inga Beale First female CEO of Lloyds of London, who talks about the importance of bringing the whole self to work, having come out as bisexual in 2008. https://www.billbritten.co.uk/podcasts-freakonomics daily 0.75 2020-11-02 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601383074401-IVW58A0T29S9J3LZIU5K/logo.png Podcasts Freakonomics - INNOVATION Interview with Reed Hastings, founder and CEO of Netflix on innovation, ‘no-rules rules’ and “managing on the edge of chaos”. Best line: “don’t hire genius jerks” https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601891548359-HOR4TXXBKYRWYNIEZYJ6/black-and-white-close-up-headshot-1669158-550x367.jpg Podcasts Freakonomics - HOW TO CHANGE YOUR MIND Disparate ideas about how we change our minds and therefore how you can influence others to change theirs. https://www.billbritten.co.uk/books-donut-economics daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1600788564630-PJ4G8R8US33WJ9JLJPUE/9781847941398.jpg Books Doughnut Economics - Doughnut Economics Kate Raworth 2015 Raworth is an economist with positions at both Oxford and Cambridge. She challenges some of the core assumptions of conventional economics, including the frankly bizarre notion that people behave entirely rationally. She argues that GDP is the wrong measure of how well an economy is doing and we should include the contribution of domestic work and ‘the commons’ i.e. shared resources within society. The doughnut of the title is the idea that we need a social foundation, so no one lacks the basics of life (the inner ring of the doughnut), and an ecological ceiling, which is the planet’s capacity (the outer ring). Economics should lead us to live between these two i.e. within the doughnut. Finally she argues that neverending growth is neither possible nor desirable, because it is destroying the very ecosystems we depend on. Therefore we should be agnostic about growth, seeing it neither as the goal nor the enemy, and instead use other measures that are more relevant to human wellbeing. Simplistically suggesting we should give up all of our comforts to tackle the climate emergency is, frankly, never going to happen. Hugely refreshing to read someone persuasively exploring how we can harness economics, rather than ignoring the economic impact of the massive changes we need to make, especially on the less wealthy. https://www.billbritten.co.uk/books-thinking daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601459470744-WRSQNTHQ51Y07KV0UHVS/THinkingfast.jpg Books Thinking Fast and Slow - THINKING, FAST AND SLOW By Daniel Kahneman The daddy of behavioural science, Nobel-prize winner Daniel Kahneman walks through 25 years of research into how we make decisions. Specifically he goes into detail about the two systems the brain has for processing information. System 1 is the automatic, unconscious assessments we make of people and situations. System 2 is our slower, logical, deliberate and effortful ‘thinking’. Between them they create our decision-making processes. What’s abundantly clear is that while we like to think our thinking is in charge, most of our decisions are actually made intuitively by System 1, with System 2 supplying a justification after the fact. A dense read but very worthwhile. https://www.billbritten.co.uk/books-donut-behave daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601459947909-8BPHDPWPZ6OJWGB9HF7S/Behave.jpg Books Behave - BEHAVE - The Biology of Humans at Our Best and Worst By Robert Sapolsky A masterwork by a professor of biology, neurology and neurological sciences at Stanford. Sapolsky analyses some of the determinants of human behaviour according to timing, starting with what happens in the milliseconds before an action through to things that have taken many thousands of years to evolve. We are far less in control of our behaviour then we like to think. Packed with fascinating quirks and profound revelations about why we do what we do, he covers a vast number of fascinating topics including power dynamics, sex differences, pleasure and reward, aggression and attachment. The early chapters are something of a struggle, even for someone with a degree in Psychology. But you can just skip chunks of the more detailed neurophysiological stuff and jump ahead to the behavioural implications. https://www.billbritten.co.uk/books-drive daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601890026626-0KNOUGMBX25RGL4W1PSA/Drive.jpg Books Drive - DRIVE by Daniel Pink Pink explores the relationship between motivation and performance. He puts forward the research-based argument that while the extrinsic motivation of reward and punishment e.g. money, can improve performance on simple, mehanical tasks, it actually has a negative effect if there is any element of creativity or problem-solving involved. Whereas when people who have Intrinsic motivation – an `inner desire to do something well - hit snags, they are much more likely to solve them and deliver top performance. Pink makes the same argument persuasively in this animated talk (an artist draws the speaker’s words): https://www.billbritten.co.uk/books-messengers daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604320392627-MFKTCP6ZVIUJETPUK5VO/book.jpg Books Messengers - Messengers 8 ways to get heard by Stephen Martin & Joseph Marks “The messenger is the message” is the mantra of the authors, behavioural scientists from Colombia University and UCL. They examine the qualities that not only make people make us listen to some people and not others, but also form a large part of whether we accept the message itself. They divide these qualities into hard and soft. Hard: socio-economic position, dominance, competence and attractiveness Soft: warmth, vulnerability, trustworthiness and charisma Even after reading the book, I’m not absolutely clear why attractiveness is a hard quality and charisma a soft one, but it’s certainly an interesting book, complete with some thought-provoking experimental data that backs up their arguments. For example, when you introduce a colleague as an expert and give a few brief reasons, it can have a significant impact on how that colleague is perceived even though the other person knows you have a vested interest in describing them that way. Of course few, if any, people have all eight qualities. They don’t go into this but I found it fun to consider the strengths and weaknesses of certain politicians e.g. Trump, Corbyn, Johnson, Starmer, Merkel. The same guys feature in this eatsleepworkrepeat podcast. https://www.billbritten.co.uk/4dayweek daily 0.75 2021-05-27 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604324292243-9904GUSK0WFYEFCBG7YT/4-Day-Revolution-1494x904.png Podcast The 4 day week - THE 4 DAY WEEK Really interesting interview with Andrew Barnes, a CEO who took his company to 4 day working, without cutting salaries. Moving to a 4 day week was an unsentimental decision, primarily intended to improve productivity and it worked. He’s very persuasive about the added benefits to recruitment, retention and life balance. He says he doesn't know of any company that has NOT seen a rise in productivity after moving to a 4 day week https://www.billbritten.co.uk/podcast-psychological-safety daily 0.75 2020-11-02 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604324629108-PKH8LHS0KMXX6HA4O3QP/legobrain-1500x904.png Podcast Psychological Safety - PSYCHOLOGICAL SAFETY The primary idea is that we have a deep, hardwired need for psychological safety and without it we function much less well cognitively. The need to be needed is actually more important than the need to be liked, and teams in which everyone feels needed perform better. Like so much of this stuff it derives from our evolution: belonging to, and feeling secure within, the tribe was fundamental to our survival. It links to David Rock’s work on SCARF and much of the work on tribal psychology. For example the brain’s response to social exclusion is very similar to the response to physical threat. Huge implications for leaders and those who influence work culture. Imagine trying to do complex thinking whilst walking along a narrow path with a 1000m drop on either side. At the extremes this is what a lack of psychological safety does and you’re not going to get great performance from people in that state. And creativity often includes staying in uncomfortable conversations. Hard to do this if you don’t feel psychologically safe.. https://www.billbritten.co.uk/podcast-the-selfother-overlap daily 0.75 2020-11-02 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604324796096-KC1CZFEJDH1UBBBULLMW/Screen-Shot-2020-06-06-at-09.47.09-1500x904.png Podcast The self/other overlap - THE SELF/OTHER OVERLAP Starting 33 minutes in, there’s an even more interesting interview with Adrienne Gormley, the Head of EMEA for Dropbox, about how companies are moving their business to the cloud, which obviously has significant implications for their need for office space and the whole working-from-home thing. https://www.billbritten.co.uk/podcast-the-value-of-an-office daily 0.75 2020-11-02 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604325357339-7XTE7F0WVQYZV9LXXFDZ/office+%281%29.jpg Podcast The value of an office - THE VALUE OF AN OFFICE You may have you heard it said that a customer who buys a drill, doesn’t actually want a drill, s/he wants a hole. Similarly, says Slumbers, companies don’t actually want offices, they want productive workforces. So he discusses what offices and routines might look like when (if) we finally get on top of the Coronovirus. While some people are loving not having to commute, others hate it, feeling isolated and lonely. The most likely outcome, he suggests, is a shift from companies having their own dedicated office, 7 days a week, to their renting fully kitted-out offices for, say, two days a week, so they can still get their people together without taking on the costs of all that space https://www.billbritten.co.uk/podcast-messengers daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604325479209-YJ68EL4GFSBMJOGYRXQG/43522604._UY630_SR1200630_.jpg Podcast Messengers - MESSENGERS Academics Stephen Martin and Joseph Marks discuss decision architecture and some of the fascinating research into how we are influenced by our perceptions of the person putting forward an argument. It includes a description of a fascinating experiment in which a London estate agency was able to increase conversion of enquiries by 15%, simply by having the receptionist describe the head of sales as an expert before putting callers through. https://www.billbritten.co.uk/podcast-how-to-change-your-mind daily 0.75 2020-11-02 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604325618820-NVJE29BDXRINKHNEHDOS/black-and-white-close-up-headshot-1669158-300x200.jpg Podcast How to change your mind - HOW TO CHANGE YOUR MIND Not one of Dubner’s best but it does includes this neat summary from Francis Fukuyama.,a political scientist at Stanford University, of how opinions get formed: “this model where people just take facts and draw conclusions from them and then base their opinions on that is completely wrong. I mean that’s just not the way people think. They start out with an emotional commitment to a certain idea, and then they use their formidable cognitive powers to organize facts to support what they want to believe anyhow.” https://www.billbritten.co.uk/podcast-the-backfire-effect daily 0.75 2021-02-03 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604326104307-NW8P1UYUYSY7147MMNP8/image-asset.jpeg Podcast The Backfire effect - THE BACKFIRE EFFECT “Sometimes a man wants to be stupid if it lets him do something his cleverness forbids” Steinbeck Episode 4 deals with how to combat the backfire. The key is using empathy to establish human connection first, cf. “seek first to understand, then to be understood”. It also describes another idea I like: the information deficit model. Most of us imagine we have a killer piece of information, and if we can only communicate this to others, they will instantly say “OMG, you’re right, I’m wrong”. How often has that happened in your life? https://www.billbritten.co.uk/podcast-compelling-arguments daily 0.75 2020-11-02 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604326233414-0VRI0NV1PWM6TNEYTHU6/two-paths.jpg Podcast Compelling Arguments - THE ELABORATION LIKELIHOOD MODEL If people give full attention to an argument, such that they mentally engage in complex consideration of it, they may well be persuaded. If not, they are likely to accept or reject on the basis of other things, unrelated to logic, like the credibility or attractiveness of the person putting the argument. https://www.billbritten.co.uk/podcast-the-big-return daily 0.75 2021-06-03 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604326460051-PFQKY6204X0EK9R5SM7Q/trunks-1500x904.jpg Podcast The Big Return - THE BIG RETURN This is the first of a series of 3 podcasts on what returning to the office might look like. It’s an interview with Dan Cullen Shute, CEO of an ad agency. He offers two particularly interesting ideas: Positive friction is what he calls the creativity that can come from difference. “The test of how well you work together is not how much you agree, but how well you disagree” https://www.billbritten.co.uk/new-podcast-page-example daily 0.75 2021-01-14 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601379478111-9D99UUEIN9ILMVL8IRT6/trunks-1544x930.jpg New Podcast Page Example - Episode 1 About episode 1. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601383241703-4P411JPQRE83IC2L4AE1/4-Day-Revolution-1494x904.png New Podcast Page Example - THE 4 DAY WEEK Really interesting interview with Andrew Barnes, a CEO who took his company to 4 day working, without cutting salaries. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601383393384-Q976F64M6VC0TFY1GHIU/legobrain-1500x904.png New Podcast Page Example - PSYCHOLOGICAL SAFETY Interview with Neuropower, a company that applies neuroscience to work, about resilience. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604326804925-GE8HTW3BXSNMINZL0F68/psycho.png New Podcast Page Example - DIVERSITY AND CREATIVE THINKING Superb podcast about the value of diversity in improving team performance. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604308884936-8XR46J1D9RMN6XTHGFOY/selfother.png New Podcast Page Example - THE SELF/OTHER OVERLAP Two parts. The first is an interview with Emma Cohen, Associate Professor of Cognitive Anthropology at Oxford, about how people’s performance changes when in a team. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1604309011969-M7Q24T2KQEE12P3QC9PZ/office.jpg New Podcast Page Example - THE VALUE OF AN OFFICE Interview with Antony Slumbers, described as a ‘visionary thinker on real estate’, about what offices of the future might be like. https://www.billbritten.co.uk/podcast-reith-lectures-2020 daily 0.75 2024-08-12 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1611677274497-HRBL2U8GE5M53PMM15XF/p08zhy07.jpg Podcast Reith Lectures 2020 - LECTURE 1: From moral to market sentiments Carney develops Oscar Wilde’s aphorism “nowadays people know the price of everything and the value of nothing”, arguing that economic value has largely become separated from moral value. The worship of profit and treatment of market price as the ultimate arbiter of something’s worth, have corroded society and marginalised our stated ‘values’ https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1611677340737-AGOGOPYKIWQR1JYYKW5M/p08zhy07.jpg Podcast Reith Lectures 2020 - LECTURE 2: From credit crisis to resilience Carney attributes the global financial crash of 2008 primarily to the disconnect between bankers and their clients in the real economy and argues that a complete culture change is needed in the world of finance. He also introduces what is, to me, a novel idea: that of banking as a vocation, where internal ethical controls operate, linking it back to his first lecture about value and values. No mention, though, of criminal sanctions for those who perpetrate the big frauds. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1611677515173-BAMKPG16E40P2S6QLXZ9/p08zhy07.jpg Podcast Reith Lectures 2020 - LECTURE 3: From covid crisis to renaissance Carney links the pandemic to our unwillingness to invest in prevention. However he finds cause for optimism in the reaction to it, with most societies prioritising the welfare of their citizens over the damage to their economies. He goes on to argue that public health and the economy are actually complimentary, rather than in opposition, because a wider spread of the virus would negatively impact the economy. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1611677680456-IBRLKFPUSLA22FES9ZMK/p08zhy07.jpg Podcast Reith Lectures 2020 - LECTURE 4: From climate crisis to real prosperity Carney argues that the climate crisis contains great opportunity for green growth and that, once society sets clear goals, the dynamism of the private sector will find solutions. While he believes that continued growth is essential, what is encouraging is to hear someone so central to the establishment, and so well respected, arguing strongly that we must move rapidly towards net zero emissions. And not one of the eminent questioners contests this. https://www.billbritten.co.uk/books-global-warming daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1614367520774-TQG8LELZE8V4SX3JL7JI/519uy79z64L.jpg Books Global warming - What we think about when we try not to think about Global Warming by Per Espen Stoknes Stoknes asks why, after decades of overwhelming evidence that global warming is a really significant threat, most people simply don’t see it as urgent enough to take meeting for action. He describes five psychological barriers – the 5 Ds - that we use to avoid confronting the need for climate action: 1. Distance: it’s far away in space or time so it doesn’t feel as relevant as things that are close or current 2. Doom: if it’s an encroaching disaster that requires loss or sacrifice, we simply avoid the topic. This is one of the most powerful lessons for those of us keen to see action on the climate crisis: if the message makes people feel bad, they simply avoid the messenger 3. Dissonance: it’s what we know conflicts with what we do it creates dissonance, which encourages us to doubt or downplay in order to reduce the dissonance 4. Denial: by denying or ignoring the evidence we avoid the fear and guilt that come from facing up to the reality 5. iDentity: We inevitably filter information through our sense of identity, looking for what confirms our existing values and filtering away what challenges them. Consequently we resist anything that challenges or requires us to change our self-identity He goes on to outline how to combat these barriers, all good principles of influencing: 1. Make the issue feel near, human, personal and urgent 2. Use supportive framings do not backfire by creating negative feelings e.g. talk about opportunity, not loss or sacrifice 3. Reduce dissonance by providing opportunities for consistent and visible action. For example make it easy for people to do the right thing 4. Avoid triggering the emotional need for denial through fear, guilt or self protection. Essentially, don’t attack people 5. Reduce cultural and political polarisation. As soon as you make the issue about in-groups vs out-groups, you lose people need to protect their sense of identity and tribalism will almost always win out over logic Naturally the implications go beyond communication about global warming. It’s a good book but I think he’s actually better when interviewed for this youarenotsosmart podcast. Certainly more concise. https://www.billbritten.co.uk/books-factfulness daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1614594403537-AMR7K836U11642L6N1WT/factfulness.jpg Books Factfulness - FACTFULNESS Ten reasons we’re wrong about the world and why things are better than you think by Hans Rosling Over many years, Rosling, a global-health expert and statistician asked audiences around the world a series of multiple-choice questions like: What percentage of 1 year-old children get vaccinated against some disease? How has the number of deaths from natural disasters changed over the last 100 years? What proportion of the world population lives in extreme poverty? Most people, including eminent policy-makers (and me), score worse than if they had answered A, B or C at random. Or, as he puts it, worse than a chimp choosing between 3 bananas. The book is essentially a defence of the importance of facts. He explains the various instincts that can hinder our understanding and urges us to seek out accurate information before forming our opinions. He also makes a compelling case that the distribution of wealth between nations is far more complex than the west’s simplistic rich/poor distinction and that there are many reasons to be optimistic. Progress over the last 50 years has been incredible and points us towards how we can improve the lives of the 1 billion who still live in extreme poverty. My only carp is that he doesn’t really address the climate emergency. He was also a great speaker. Try this TED talk: https://www.ted.com/talks/hans_rosling_the_best_stats_you_ve_ever_seen https://www.billbritten.co.uk/podcast-interview-with-rutger-bregman daily 0.75 2022-01-29 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1622129828380-4NLKSR53HRSA0ICIMXBG/1495639489_rutger_bregman.jpg Podcast Interview with Rutger Bregman - INTERVIEW WITH RUTGER BREGMAN Bregman is a Dutch thinker and writer. In his new book, Humankind, he argues that neoliberalism has convinced us that we are innately selfish and cruel, but lots of evidence suggests the opposite: that most of us are decent and well-meaning. This switch of perspective has pretty big implications for public policy. He argues that for most of our history, we lived in small tribes, which were ruled by shame i.e. if you did things against the interests of others, you risked being shunned, which was pretty likely to lead to you dying, because an individual could not survive on his own. So friendliness and cooperation were essential. He contrasts this with the strange societies we have built where a narcissist can become the most powerful man on Earth and shamelessness can be a positive attribute, at least in a politician. He also cites SLA Marshall’s findings, after the Second World War, that only about 20% of American soldiers actually fired their weapons at the enemy. The rest, Marshall argued, simply couldn’t do it because killing others goes against something fundamental in our nature. Similarly Bregman dismisses the famous Stanford prison experiment, claiming there is evidence that its lead scientist, Philip Zimbardo, deliberately skewed the set up to encourage cruelty. The book comes with an endorsement by Yuval Noah Harari, author of multi-million-selling Sapiens, one of my favourite ever books. Bregman is such an engaging, unstuffy and likeable interviewee, I listened to it twice. https://www.billbritten.co.uk/stagetoscreen daily 0.75 2021-06-03 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1602055446180-5RH2TEWVOXX3OZV66RH8/01_Billbrittenbook_Fromstagetoscreen.jpg From Stage to Screen https://www.billbritten.co.uk/podcast-on-being-certain daily 0.75 2021-06-07 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1622738155298-FGGLF7NE6EZFFTA6G82N/ON+BEING+CERTAIN+BOOK.jpg Podcast On being certain - ON BEING CERTAIN Robert Burton is a former Associate Chief of the Department of Neurosciences at Mt. Zion-UCSF Hospital. In ‘On Being Certain: Believing You Are Right Even When You're Not’ he argues that conclusions are not conscious choices. Rather, certainty is a sensation that feels like a thought, but actually arises out of involuntary brain mechanisms that function independently of reason. So while we think we have weighed the evidence and come to a logical deduction, we are not actually in control of the process and certainty is something that happens to us, like thirst. This, he says, lies behind the a-ha moment, when things suddenly fall into place. This is no mere academic exercise. It explains why trying to change somebody else’s mind by presenting them with information - my evidence is better than your evidence - is so ineffective. He also touches on the growing anti-elitism in the western world: it’s a result, he says, of intellectuals claiming that logical argument is superior to intuition. Many people are offended by this because their own experience contradict it. His focus, in this podcast, is about conclusions we have already reached rather than whether, and how, weighing the evidence contributes to this feeling of certainty arising in the first place. But he is an erudite and articulate thinker. Worth a listen. https://www.billbritten.co.uk/podcasts-hbr-idea-cast daily 0.75 2024-08-12 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1627223953104-P1VWDBRGQT8CMMGCPLI1/rcc.jpg Podcasts HBR Idea Cast - DEFINING RADICAL CANDOR Interview with Kim Scott, author of Radical Candor (sic), about the art of giving direct, honest feedback. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1627231956482-IT64R45R7CS9YS3D7HVR/purpose.jpg Podcasts HBR Idea Cast - STAKEHOLDER CAPITALISM Interview with Hubert Joly, the inspiring former Chairman and CEO of Best Buy. He talks with great insight and wisdom about the role of meaningful purpose in business. https://www.billbritten.co.uk/podcast-defining-radical-candor daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1627224575591-BBV9GGX7368LDOJXQAEO/rcc.jpg Podcast Defining Radical Candor - DEFINING RADICAL CANDOR Interview with Kim Scott, author of Radical Candor (sic). When Scott’s book first came out there was quite a lot of press about it, most of which seemed to suggest that it involves being brutally honest with your feedback: just tell it like it is, with an intimation that if they can’t take it, then the hell with them. The subtitle “be a kickass boss“ didn’t help. Actually Scott is much more sophisticated than this and, while it’s true that she advocates direct and honest feedback, she squarely places it within the context of a strong and open relationship, with the emphasis on relationship. She calls it “caring personally and challenging directly” Turns out to be what I do for my clients: offering them honest, direct feedback, delivered with compassion. Now I have a name for it! https://www.billbritten.co.uk/podcasts-hbr daily 0.75 2021-07-25 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601385803850-NKO6EYUYW6ZIR6XHPMEF/p07p4x28.jpg Podcasts HBR - Sabrina Cohen-Hatton, Cohen-Hatton is a firefighter and writer. This episode is not directly work-related but is one of the very best Desert Island Discs podcasts featuring an extraordinary woman with extraordinary resilience, determination and lack of bitterness. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1601884434421-5V9HAD9X172XLR3B4VQ3/p03tpw01.jpg Podcasts HBR - Inga Beale First female CEO of Lloyds of London, who talks about the importance of bringing the whole self to work, having come out as bisexual in 2008. https://www.billbritten.co.uk/podcast-stakeholder-capitalism daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/1627232417765-4RL4WTVCX1O02QQJS8F1/purpose.jpg Podcast Stakeholder Capitalism - STAKEHOLDER CAPITALISM I'm not sure I've ever heard anyone speak with such insight and wisdom about how the interests of business employees, shareholders and customers can be aligned as Hubert Joly. He was the architect of a major turnaround in the fortunes of Best Buy, a US electronics retailer, in 2012, just as Amazon should have killed them off. At the heart of it was defining what he calls ‘noble purpose’, which sounds like guff, but was actually the product of a great deal of work defining something bigger than just profit and numbers. In the case of Best Buy it was ‘enriching lives through technology by addressing key human needs’. Even this sounds like guff until you hear him describe how it translates into an ethos that creates a sense of belonging and meaning for everyone, with implications for pay, structure, markets, engagement and of course finance. Joly himself is disarmingly straightforward and unaffected, whilst also clearly having a vision far bigger than simply profit and loss. https://www.billbritten.co.uk/workplace-culture daily 0.75 2022-02-06 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/4f5fd2df-4f64-4fa8-9f70-114f7a107ccd/benjamin-child-0sT9YhNgSEs-unsplash-1544x930.jpg Podcast Workplace culture - WORKPLACE CULTURE: BEING NICE IS NOT ENOUGH Operation management isn’t exactly my kind of thing, but Zeynep Ton is also the originator of the Good Jobs strategy and has many interesting things to say about workplace culture. She argues that companies that put the employee experience at the centre of their organisation have higher revenue, are more profitable and more sustainable, as well as being better for their people. Her thinking has four pillars: 1. Operational simplification 2. Standardisation and empowerment 3. Cross-training 4. Operating with slack in the system She is not only a really sophisticated thinker, she’s also a very clear and lucid communicator. A top-quality podcast that I have recommended to a number of my clients and am using as the basis for discussions about their culture. https://www.billbritten.co.uk/podcast-human-connection daily 0.75 2022-04-06 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/038ee9b2-4f28-4f2f-81c7-7fd8fc23363e/human-connection.jpg Podcast Human Connection - HUMAN CONNECTION Interview with evolutionary psychologist Professor Robin Dunbar. Evolutionary psychology was pretty much the only part of my psychology degree that really interested me and I remain convinced that much, or even most, of our decision-making is driven by primal needs and desires that were shaped by millions of years of evolution. Most of the time, of course, we are oblivious, so a little more understanding is enormously valuable. Amongst other things, Robin Dunbar came up with ‘Dunbar’s number’ of 150, which is, he argues persuasively, the natural group size of a human tribe, and therefore the maximum number of people with whom we can have a meaningful relationship. This is not as random, or as limiting, as it might sound when stated baldly like this, and it has a lot of relevance to organisations. In this interview he talks about friendship, loneliness and human contact, and the implications for everyone, both in and outside work. https://www.billbritten.co.uk/blogs-2 daily 0.75 2024-04-27 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/2ab8ed5f-3b74-49d8-9145-63555d7f5736/trust+kids+on+step+Photo+by+Rachel+on+Unsplash.jpg Blogs - Trust and persuasion Trust is at the heart of persuasion. This blog looks at some of the elements that create trust https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/33650f2f-9238-4214-86ac-f3706de2b350/Photo+by+Jaredd+Craig+on+Unsplash.jpg Blogs - Storytelling 9 of the 10 most watched TEDTalks contain stories and they are a fantastic way of really making your communication impactful and memorable. https://www.billbritten.co.uk/books-the-trusted-advisor daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/74bd5796-288c-429f-b9bc-854c4bf0f130/the+trusted+advisor.jpg Books The Trusted Advisor - THE TRUSTED ADVISOR by David Maister, Charles Green and Robert Galford The book is a thoughtful analysis of how to grow relationships with clients such that you become more than just a technical specialist or service provider. The authors explore how real trust is created, including by engaging with the client’s emotions. Then they offer 5 steps to grow trust, which seem sort-of obvious once they lay them out, but perhaps I’m not alone in not having considered it this clearly before: #1 Engage - help the client see that there’s an issue worth talking about and that you’re someone worth talking about it to #2 Listening- active, incisive, conscious, involved, interactive #3 Framing - working with the client to formulate a clear problem statement. I know from years of coaching how useful people find it to have an outsider help them identify what’s really at issue #4 Envision - fully explore where they’re trying to get to, without getting bogged down in how to get there #5 Commitment. So often clients know what needs to be done but need help getting fully committed to taking action and persevering There’s a reassuring integrity running throughout, so that it absolutely does not read like a manual for how to manipulate clients for personal gain. Rather it subscribes to the philosophy that if you offer genuine service, rewards will come. https://www.billbritten.co.uk/books-start-with-why daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/41223c2c-b5ad-4d60-8822-1a15cad65271/1909872-1560133722646-bacf30296b23c.jpg Books Start with why - START WITH WHY by Simon Sinek A book-length elaboration on Sinek’s massively popular TED talk about the importance of knowing why you do what you do and placing it at the heart of your activity and communication. In my experience it sometimes gets confused with ‘why you should buy what I’m offering’. While I fully subscribe to the advertising industry’s mantra of benefits, not features, it is not the same thing. I’ve worked with many companies and individuals to help them identify their why. Getting clarity on this can be difficult but it brings enormous rewards. For a brilliant exploration of this in a hyper-commercial setting, listen to Hubert Joly on the HBR ideacast describing how he went about it when he took over as CEO of Best Buy electronics https://www.billbritten.co.uk/blogs daily 0.75 2025-01-16 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/2ab8ed5f-3b74-49d8-9145-63555d7f5736/trust+kids+on+step+Photo+by+Rachel+on+Unsplash.jpg Blogs (Copy) - Trust and persuasion Trust is at the heart of persuasion. This blog looks at some of the elements that create trust (Photo by Rachel on Unsplash) https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/11493db2-dc1f-44dd-9f15-efdca424efe2/Photo+by+Jaredd+Craig+on+Unsplash.jpg Blogs (Copy) - Storytelling 9 of the 10 most watched TEDTalks contain stories and they are a fantastic way of really making your communication impactful and memorable. (Photo by Jaredd Craig on Unsplash) https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/aa94f68e-d8d3-4420-ac55-d4e923cf9bb5/mapbox-ZT5v0puBjZI-unsplash.jpg Blogs (Copy) - Get heard in meetings If you want to raise your impact at meetings, there are a number of subtle but effective changes you can make to your behaviour. (Photo by Unsplash) https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/06cc5054-0908-4c38-8571-c3ee8aa728f4/cytonn-photography-ZJEKICY5EXY-unsplash.jpg Blogs (Copy) - Writing for impact Write so your readers want to read on (Photo by Cytonn Photography on Unsplash) https://www.billbritten.co.uk/books-bounce daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/0e999748-9cfe-47fc-b355-b22e36b640bb/1322645521-06790100.jpg Books Bounce - Bounce by Matthew Syed Now a Times columnist, Syed is a former three-time Commonwealth table tennis champion. He grew up in a road in suburban Reading that produced more outstanding table tennis players in a period of the 1980s than the rest of the UK combined, something he attributes to an inspirational teacher, access to equipment (a table-tennis table) and many thousands of hours of practice. This book was published at about the same time as Malcolm Gladwell popularised the notion that 10,000 hours of practice is necessary to achieve mastery. Syed dismantles what he calls ‘the myth of talent’ and extols the virtues of practice. He also has interesting things to say about mindset, discrimination (his father is Pakistani) and the value of diversity. He explores this further here in a podcast interview where he makes a compelling case for the importance of diversity when it comes to creative thinking. https://www.billbritten.co.uk/books-insanelysimple daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/64aab979-d30b-4269-a896-23805edf08bc/insanely+simple.jpg Books Insanely simple - Insanely simple by Ken Segall Segall was Steve Jobs’ ad agency creative director and helped create landmark campaigns for Apple. He also claims to have named the iMac. In this book he articulates the principles that guided Steve Jobs as he built Apple into the company it is today. In particular Jobs’ obsession with simplicity. For clarity, it's about making things simple, not simplistic i.e. dumbed down. I have long thought that the big brains take complexity and simplify until they get to the essence. Like that wonderful moment when somebody, usually senior, who has been listening quietly to a discussion, suddenly says "So what we're saying is this…" and absolutely nails what's important. It's very much linked to the sentiment behind the quotation that’s often attributed to Winston Churchill "I apologise for writing you a long letter, I didn't have time to write a short one." For many years I’ve been working to get better at identifying what's important and capturing its essence. And it’s something I encourage many of my clients to do. This book is a really insightful aid to cultivating that habit. https://www.billbritten.co.uk/books-not-the-end daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/684aa807-6ff1-4c2e-bfe1-5a35081cd055/not+the+end+of+the+world.jpg Books Not the end of the world - Not the end of the world Senior sustainability researcher at Oxford University, Hannah Ritchie follows the example of Hans Rosling and takes a rigorous look at the facts relating to the climate crisis. There are two main strands to her subsequent argument. The first is that humanity’s response has actually gone faster and further than anyone might have expected. She identifies important and reliable patterns, meticulously supported by evidence, relating to emissions, plastics, biodiversity loss and population size, which give grounds for hope. The second is that technology gives us a better chance than ever before in human history of creating a truly sustainable world. She persuasively widens the definition of ‘sustainable’ to go beyond eking out a wretched subsistence. Simple example: we tend to think the quality of the air we breathe, especially in cities, is worse than ever before. But in fact, even before the industrial revolution, most people breathed in huge amounts of highly toxic woodsmoke particulates from cooking fires. Ritchie is no Pollyanna and she stresses that we need to do much more and act much faster. But she concludes that, far from global heating heralding the end of the world, there are plenty of reasons for optimism. https://www.billbritten.co.uk/books-belonging daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/79bf2b2e-3f14-46e0-9850-9cc60786092f/belonging.jpeg Books Belonging - BELONGING Owen Eastwood is a coach who works with elite teams to help them create cultures that facilitate the highest level of performance. He has worked with, amongst others, the South African cricket team, the British Olympic team, top NATO generals and apparently a copy of this book was given to every member of the England men’s football team prior to the European Championships. (Although strangely he is not even mentioned in the James Graham play Dear England, which credits another performance coach Pippa Grange). Eastwood draws on philosophies rooted in his Maori heritage about creating a deep sense of purpose and belonging. In the book he uses lots of examples of how he has helped teams deeply investigate and define their values and aspirations, reinventing the team identity if necessary. His argument is that to deliver their very best performance, especially when under pressure, human beings need to feel both absolute personal commitment to the team goals and absolute trust in their fellow team members. This can never come when objectives and culture are imposed top-down. Rather it can only emerge when people have been part of the process of shaping it. There are so many wonderful insights and lessons for anybody who is involved in leading teams that aim for high performance. It's another book I deeply wish I'd read while I was a director. I would have been so much better as a leader. There is also a terrific interview with him on the podcast eatsleepworkrepeat https://www.billbritten.co.uk/podcasts-diary-of-a-ceo daily 0.75 2024-08-14 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/39dced02-14fe-403e-8ea3-8ae7968fa425/diary+of+CEO.jpg Podcasts Diary of a CEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/39dced02-14fe-403e-8ea3-8ae7968fa425/diary+of+CEO.jpg Podcasts Diary of a CEO - FRANK LAMPARD The legendary Chelsea and England midfielder. He’s particularly good on ambition for excellence and the importance of working with people who raise the bar rather than lowering it (around 40 mins in). There’s also a lovely moment when he describes worrying about how to blow the whistle to signal the end of his first training session as a manager. This is a man who played 109 times and scored 29 goals for England, as well winning numerous Player of the Year awards for the Premier league. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/39dced02-14fe-403e-8ea3-8ae7968fa425/diary+of+CEO.jpg Podcasts Diary of a CEO - ANNA HEMMING Moment 28 - How to overcome your limiting beliefs Britain’s most successful ever female marathon kayaker, who overcame Chronic Fatigue Syndrome at the peak of her career and battled back to win a further 3 world titles. The link below is to a the section where she talks about overcoming limiting beliefs, although the rest of the long version is also worth a listen. https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/39dced02-14fe-403e-8ea3-8ae7968fa425/diary+of+CEO.jpg Podcasts Diary of a CEO - AFRICA BROOKE Rutger Bregman https://www.billbritten.co.uk/books-influence daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/e86d8dd3-d3b6-4809-b8af-fab0892b9463/Influence.jpg Books Influence - INFLUENCE The psychology of persuasion by Robert Cialdini Now Emeritus Professor of Psychology and Marketing at Arizona State University, Cialdini is the daddy of the study of the psychology of influence. He started his career as a researcher by joining various firms of what he calls ‘compliance professionals’ - sales people, fundraisers, marketers, etc - and being trained in their tactics for a few months before moving on to the next. In this book - first published in 1984 but updated in 2021 - he describes seven powerful principles of influence and persuasion. 1. Reciprocation - if you did me a favour, I owe you one in return 2. Liking - we are influenced by people we like or who like us. This derives from many things including physical attractiveness, similarities, compliments, association and our own identification amongst others 3. Social proof - we use the judgement of others as a short cut , especially if we are uncertain 4. Authority – those in positions of credible authority can heavily influence us. This has long since moved beyond simple hierarchical authority as we make our own assessments of expertise and trustworthiness 5. Scarcity - we want what is scarce because a) scarcity tells us others have wanted it) and b) we fear losing opportunity 6. Commitment and consistency – we like to look, and be, consistent in our decision-making. So once we’ve committed to something, we are reluctant to change our minds, even in the face of quite strong counter-evidence. This extends to things that are related - we don’t like making decisions that implicitly contradict other decisions we’ve made 7. Unity – the power of perceiving ourselves as part of in-groups It’s a long book but Cialdini writes quite entertainingly, using lots of examples and stories. He repeatedly explores how these tools can be misused and how we can guard against being unduly influenced by them, although I found this a little unconvincing. I imagine the book has been devoured by many an advertising exec, not all of whom will have been scrupulous in applying them as ethically as Cialdini suggests https://www.billbritten.co.uk/writing-for-impact daily 0.75 2025-01-16 https://www.billbritten.co.uk/books-12-bytes daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/47a13678-6700-49d0-be0b-9217e2dd73c5/image_file__05568.1740343693.webp Books 12 bytes - 12 BYTES: How artificial intelligence will change the way we live and love by Jeanette Winterson Brilliant series of essays from the novelist who’s done a deep dive into AI. She places its development in a historical context and explores how the adoption of new technology tends to unfold. Then she works through how AI is likely to impact society, jobs, relationships and its broader impact on people. She is an optimist but also clear-eyed about some of the dangers. She writes beautifully and I’m pretty certain it’s her, not a GPT.. https://www.billbritten.co.uk/books-the-coming-wave daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/d57c72cd-318c-444c-8176-a607d5b4887d/The+comin+wave+image.webp Books The Coming Wave - The Coming Wave by Mustafa Suleyman, with Michael Bhaskar Suleyman is a co-founder of Deep Mind, one of the world’s leading AI development companies, now owned by Microsoft, where he is CEO of Microsoft AI. So he really knows what he’s talking about and in this book he explores what AI might mean for humanity, both good and bad, and makes a passionate case for the need for oversight and a focus on AI safety. It’s not the best-written book I’ve read on AI (don’t misunderstand, it’s still pretty good) but Suleyman’s views on the wave that is about to crash over us are compelling and based on profound understanding and expertise. https://www.billbritten.co.uk/books-supremacy daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5f1ffc8c54b1a36ce71c534b/e979fa7e-8b3d-4d80-b1d9-83de379d7f19/supremacy+image.jpeg Books Supremacy - SUPREMACY by Parmy Olson Olson is a tech journalist who writes for publications like the Wall Street Journal. The book is about the race to AGI and the rivalry between Sam Altman at OpenAI and Demis Hassabis and Mustafa Suleyman at Deep Mind. If you’re not familiar with the terminology, Artificial General Intelligence is AI that can transfer learning from one domain to another. This would make it able to match or even outperform people on a huge range of tasks, potentially become autonomous and even pose an existential threat. There is difference of opinion about when/if AGI will be achieved, with some experts believing it’s coming in the next few years, whilst others think it’s a long, long way off or even impossible. If it is achieved, it will unquestionably bring staggering changes to almost all human life. Supremacy details how the main players in the race for AGI started with idealistic intentions about its potential to benefit humanity and solve world problems. But rivalry and the need for vast computational resources slowly ground this down, ultimately leading to corporate takeover by Google and Microsoft. Despite attempts by Altman, Hassabis and especially Suleyman to maintain ethical oversight, the potential vast riches has led to a steady move towards focussing on profit and power is now concentrated in the hands of a very few.